Born in Barranquilla, Colombia. From an early age I was drawn to illustration, which shaped my path into design.

I've been a professional graphic designer since 2015. In 2021 I transitioned into UX/UI, specializing in interface design until establishing myself as a Senior UI Designer — with UX judgment applied throughout the process and a vision that goes beyond the screen.

Most of my experience has been designing high-impact digital products for some of Latin America's largest financial and e-commerce institutions, as well as internal product initiatives at a leading technology company in the region — experiences that taught me to move comfortably both independently and within a team, understanding that real impact happens when both approaches are in balance.

Why work with me?

I turn complex problems into clear, functional, user-centered solutions — that people actually enjoy using.

My approach starts before the design: evaluating ROI, technical feasibility, and problem priority. Because users can love experiences that aren't profitable, and businesses can build profitable products nobody enjoys — good design finds the balance. From there, I work with KPIs and user stories to frame the solution before touching the interface.

I work across the full product cycle — from discovery through design, handoff, and delivery — collaborating with Product Managers and engineering teams in Agile/Scrum frameworks, across B2B, B2C, and B2B2C product contexts.

My profile has evolved from interfaces toward a broader product perspective, using AI strategically to get better context on problems, make better design decisions, and move faster across the entire process.

With working knowledge of HTML and CSS to keep proposals technically grounded, I adapt easily to teams or work independently, bringing judgment and results from day one.